Mitt VP Choice – Social Says Rubio

Mitt VP Choice – Social Says Rubio

As Mitt Romney moves  inexorably closer to the delegate count that will validate his candidacy for the White House, all eyes now turn to the selection process for his running mate.  With Beth Myers now assembling a “short list” of potential candidates for the #2 slot on the ticket, it’s time to take a look at which potential partner could help Romney strengthen his presence within the online landscape. We continue to document that the interactive platform will be one of the most critical campaign grounds as we move towards the November election. Team Obama has already established an incredible lead here on both Facebook & Twitter. They continue to create new beachheads within emerging platforms like Pinterest.  Let’s take a look at the prospects


Facebook Friends


Sen. Marco Rubio – 258,032

Paul Ryan – 95,175

Gov. Chris Christie – 57,737

Gov. Rob McDonnell – 53,412

Sen. Rob Portman – 27,270


VP Joe Biden – 322,597


Based on the “numbers” Marco Rubio has a big lead in the field of potential candidates. It also helps that he is a likeable Senator from the battleground state of Florida. Rubio has done a great job in terms of building his brand on a local level and shows real promise in terms of extending that brand on a national basis.  While Paul Ryan’s numbers are strong, much of his growth comes from his current exposure around the GOP Budget discussion. It will be interesting to see if he can sustain this growth in the coming weeks and broaden his base.  Mitt Romney is going to need some serious help from his VP in stimulating the online audience to a new level of excitement and engagement behind the ticket.  Right now, candidates the likes of Portman, Mc Donnell & even Chris Christie don’t have the “online presence” to move the needle in the dramatic manner needed.


Twitter Followers


Sen. Marco Rubio – 86,293

Paul Ryan – 121,778

Gov. Chris Christie – 10,239

Gov. Rob McDonnell – 20,867

Sen. Rob Portman – 11,578


VP Joe Biden – 62,689


Herein lies the opportunity for the Republican nominee. It’s clear that the Team Obama has put very little emphasis on raising the profile of VP Joe Biden as part of their overall reelection effort.  While the team puts their efforts behind President Obama’s Twitter profile  (over 14Million followers) ; the Vice President is virtually a non-existent component of their strategy. Whether it is out of uncertainty or fear; Biden is the weak link in the overall interactive footprint of the President. The message is clear…focus on President Obama…and nothing else. Mitt Romney and the republicans have an opportunity to raise the level of voice in this campaign by enlisting a choir of high profile social media personalities with a unified & consistent tune/message. Again, Rubio offers a solid foundation of followers that can be built upon. Paul Ryan has more yet the question here is whether his focus on the budget can be leveraged to achieve a broader appeal.  It is clear that the GOP has an opportunity in selecting the right “social media” candidate to change the dynamics in this campaign.


It will become increasingly difficult for the President to battle a network of strong advocates; all espousing a consistent message aggressively online. This opportunity is being made available to the Republicans due to the single minded focus that Team Obama has with its candidate.  The Obama machine is a one man rule operation. Republicans need to adopt a divide and conquer focus with their strategy in order to win.


The first step towards achieving that goal is selecting the right VP Candidate. We will continue to track online metrics that monitor overall social media and internet presence.  The opportunity is real. It’s time to make the smart choice.


Al D

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