Moms for Mitt

Moms for Mitt

Another great opportunity for  the GOP and the Romney camp to get moving online and “one up “ the competition. With all of this banter going on between Hillary Rosen and Ann Romney coupled with the steady media and campaign drumbeat around the fact that the Republicans are “waging a war against Women” , my recommendation would be to create an online beachhead TODAY within Facebook. If you were to listen to the pundits on the local talk shows; it would appear that ALL Women feel they are being persecuted; prisoners of this relentless war against civil liberties.  Leadership within the GOP was quick to issue talking points in the form of yet another campaign solicitation email yesterday. The content was compelling to some degree. The challenge here is that it is not part of a concerted and coordinated effort to address each and every objection and falsehood that is being projected by the other side. We are in the midst of a battle where those who shout the loudest to the widest net of electorate are going to win the battle of popular opinion. As we have indicated in this space before, the deck , from a media outlet standpoint is definitely stacked against the Republican & Romney camp. Even more reason why the messaging and the delivery of that counter messaging MUST be coordinated, concise and targeted to the highest concentration points online…effectively.


Here’s another tactical idea for Camp Romney. Checking Facebook right now…there is NO site that is a congregation point that would attract “Moms For Mitt”. It’s time that the Romney camp addressed the objection that they are “anti woman” by being aggressive and building a foundation and community of women in our country that are republican and pro Mitt Romney and the Republican Party.  The site would have a goal to sign up 1 Million Moms in the next 30 days.  Here Mitt Romney would establish a beachhead where they could speak to directly to the issues facing Women in our country and the policies of the current administration that have run counter to the best interests of this group of Women. It would serve as a rallying post for assembling the top Women and Mothers in our country who are big believers and evangelizers for the ideals of the republican party. Maybe Mitt convinces Michelle Bachman & Sara Palin to join with Ann Romney in being the leaders of this discussion and community.  It’s an area where  the GOP and Mitt Romney could silence their critics on this topic and point to an informational and discussion site that deals in real time with these issues.


Let’s not stop with “Moms for Mitt”. There is a HUGE population of young women in this country who aren’t buying into the idea that there is a war against their civil liberties. Take a look at what Ron Paul has been able to do on college campuses in assembling and energizing a base of young single men and women who are evangelical about their belief in the ideals of the Republican Party. If you look across the wide expanse of candidates that the party has run during this primary season, you will see a high concentration of women who are passionate about the candidate and winning back the White House. Let’s identify key leaders in this group (they should be easy to find) and provide them with a similar beachhead within the Facebook and Twitter platforms to assemble, discuss and mobilize their efforts.

Th is is a group that is desperate for an identity and a congregation point. They are not embarrassed to believe in the Republican platform. Let’s get them some support and enthusiasm to bolster their efforts to assemble and drive the unified agenda.


Ann Romney needs to start “tweeting” .  While I know that Mrs. Romney has spent recent days dealing with idiotic critiques of her role as a mother, it’s time that she (and the campaign team behind her) took a much more active role online. As I write this…the First Lady Michelle Obama has over 745,768 Twitter Followers. Ann Romney has but 31,983.  Little doubt that the First Lady benefits; as does the President in all of the attention paid to the office of the President.  Ann Romney can be a central figure in bringing Women together online and providing clarity around the positions of her husband and his administration.  She has been given a tremendous opportunity with all of the rancor around Hillary Rosen’s comments to begin to build a platform for Republican Women in our country. She too has the right to voice her opinions and thoughts around the “war against women”.  She can be an incredible asset in the Romney tool kit if used properly online.  Ann Romney should extend the olive branch to Michelle Bachman, Sara Palin and the wives of the other primary contenders to join forces with her to build an online coalition of women who are tired of being  classified as a group of prisoners of war in the democratic view of the world.


This strategy can be strengthened by an extensive online media buy in online sites and outlets that are

Meeting points for woman across all demographics. It matters little the nature of the content that drives the audience to these locations. For Republicans, it’s time to reach women and other key voter segments where they live, communicate and conduct commerce.  Such a media plan coupled with the Facebook & Twitter strategy outlined above would create an excellent opportunity for Ann & Mitt Romney  to intersect with this key group of voters and insure that a distinction is being made between campaign rhetoric and factual information.


There are many more tactical strategies that  can be leveraged online by the GOP and the Romney camp.  We need real time answers to real time opportunities like the “Moms for Mitt” issue.  It’s time that those in the GOP and Romney camp began making decisions based on the immediacy of online first and thinking print and television next.


Al D

Speak Your Mind