AMA needs second opinion !!!

Wondering if it ever occurred to these physicians in diagnosing this problem, that many of their doctors are migrating to digital communications in every aspect of their business. Gotta believe a large % of those 230K doctors reading the print title after all of these years would welcome …a digital edition of the AMA Newspaper. Could it be that the AMA didn’t investigate just how fertile an opportunity this would be with their current subscribers ?  I hope not. No reason for this patient to be terminal. We have the capacity to build it better and stronger in the digital age. There will come a time when a new breed of digital publishing enterprise will resurrect these sort of titles…and leave the rest of the industry wondering why the AMA decided to pull the plug.

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