Media

The media looks to Al DiGuido as a visionary authority for staying ahead of the “New Digital Reality.”

A contributor to CNN, Fox Business News, CNBC, MSNBC, CBC, AdAge, Business Week, New York Times, ClickZ, and US News & World Report, DiGuido is known for:

  • His influential voice on how evolving media platforms drive brand success in today’s economy
  • Shaping timely digital marketing industry topics
  • Recognizing key marketplace trends and building the organizations and technology solutions that generate sales and profits
  • Being unafraid to be direct about the issues facing the industry and the transformation in the media and publishing arena
  • His keen understanding of how new media plays into efforts behind political campaigning
  • Forging partnerships that leverage new media for the common good

When I was a Forrester analyst writing about the future of interactive marketing, Al was one of my go-to sources for the inside scoop on what was going on in the industry and to brainstorm how the future would unfold. He always had great insights and was extremely generous in sharing them. He’s a brilliant marketer, quick to understand how to use the newest technologies and ideas to help his clients’ businesses, and a pleasure to do business with.

– Jim Nail, Principal Analyst, Forrester Research Inc.

Book an Interview with Al DiGuido.

TV Highlights

Kidela Interviews Al DiGuido (August 2012)

Fox Business News – Olympic Marketing’s Winners and Losers (August 2012)
Al DiGuido, Optimus Publishing CEO, on which advertising campaigns took home the gold at this year’s London games.

Fox Business News – Olympics Getting Social Media Savvy (July 2012)
Al DiGuido, Optimus Publishing CEO, on how social media is taking over the Olympic Games.

Fox Business NewThe Year of the E-Reader
Al DiGuido on the popular products of the holiday season.

Al DiGuido Interview on CNN American Morning on Political Buzz Post Iowa GOP Debate

Al DiGuido on Fox Business News discussing Buzz around Steve Jobs and Apple

Al DiGuido on Fox Business News discussing the formula for pre-determining Academy Award Winners

Al DiGuido on Fox Business News discussing online buzz about problems facing Americans in these turbulent times

Al DiGuido Quoted In

TheStreet.com – Romney Stuck in ‘Direct-Mail Time Warp’ (August 2012)

USA Today – Marketers to spend big in social media during Olympics (July 2012)

MediaLife Magazine – The digital challenge that is London (July 2012)

E-Content Magazine – Flipboard: Partner Channel or Content Vampire? (June 2012)

MediaPost – Q&A: Mobile Will Dominate Summer Olympics (June 2012)

Success Magazine – Why Big Data Isn’t Big Brother (June 2012)

E-Politics (also featured in Kiplinger’s) – Republican Vice Presidential Contenders on Social Media: By the Numbers (May 2012)

U.S. NewsObama’s Online Buzz Also Goes Flat (August 2011)

Fast Company Expert BlogFull Service Digital Is Here (June 2011)

Portfolio.com, Tech ObserverEmail: Still Got Game? (June 2011)

beta newsFormer Epsilon CEO likens massive email breach to shopping mall master key (April 2011)

Direct Marketing NewsValassis, Zeta Interactive to launch digital missing child awareness program (October 2010)

The Washington PostTiger Woods: Product pitchman in trouble (live chat with readers December 2009)

Star LedgerAgency creates a digital buzz (October 2009)

Select Articles by Al DiGuido

Click here to read Al’s regular column for Human Events

Click here to read the articles Al has written for AdvertisingAge

Click here to read the articles Al has written for For ClickZ 

eM+C Magazine – The Case for Ads in Digital Magazines (June 2012)

AdWeekIt’s the iPad, Not the iPanacea (April 2010)

Direct Marketing News“Be Stupid”…. It’s all about ROI (April 2010)